7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

Some Things Your Car Insurance Company Won’t Tell You

1. How to determine the value of “total loss.”

Most companies will tell you that they use at least three methods or schemes to determine the actual a totaled vehicle’s value including value books, computer-generated quotes from dealers, and local market research. In this case, you will probably think that local area is your current neighborhood, but it is not specifically defined by the insurer. If, in any case, the company cannot find an auto replacement in your neighborhood, so they have to find it not from your “local area,” your totaled car’s value is certainly affected. For example, if you currently live in New York, replacing your totaled vehicle in suburbs will be cheaper than in the city. Insurance company will, of course, use quotes from suburbs area as the most-reasonably-priced estimates. The main purpose in totaling a vehicle is to allow the consumer (the insured person) to purchase the same car that is totaled in an accident within the local market. Since they use three different schemes to figure out real value of a totaled car, a consumer may end up with a cheaper car than the totaled one. It is impossible to be sure what value you will get when your company does not tell you how they determine it.

Fortunately, you can do some smart methods to help yourself and your company to do the value determination. First, you have to produce valid proof that your car was in good conditions when the accident occurred; car in good condition has better value than a wreck. Bring a copy of maintenance records including oil changes and inspection by an authorized mechanic. The records will tell your company that your auto was regularly maintained, meaning it was actually in great shape (in terms of appearance and performance) when the accident occurred. Moreover, you probably had special features installed such as multimedia system, anti-theft system, anti-lock brakes, rear view camera, or 5-harness seat belt. The car insurance company may charge you more because of some special upgrades, so make sure that your insurer includes that in the evaluation.

Another good thing is to find at least three dealers and get quotes on replacement from them; make sure all dealers in your local area or at least within short driving distance from your home. Present the quotes to your insurer and ask your insurer to provide a list of some car dealers who probably can provide a car for the price listed in the quotes. If you are not satisfied with the company’s value determination or you get less than you expect, you can choose to do mediation. So, meaning you present the case to third party (neutral) to get help to settle the dispute, or arbitration, or you can even request a formal inquiry to the court.

2. If you want to cancel your policy, do it officially

Most companies say that consumers can cancel their policies at any date, but you need to notify the insurer concerning the exact date you want to end the coverage. The statement is clear enough; in other words, it says consumers have to notify their companies when they want to cancel their policies. However, consumers often think that when they ignore the last bill before renewal, the company will automatically end the policy. Too bad, this is not how it is done. People can forget and deliberately miss a bill, and the company totally understands that. After this first missed bill, your insurer is going to send you one more bill for premium payment; if you don’t pay the bill, you will be cancelled for non-payment, and the record will hurt your credit score.

What you should do when you want to cancel auto insurance policy is to let the company know that you are canceling. Please make sure that you provide a specific date; it helps you avoid being totally uninsured for a certain period, time, term. The cancellation request will be sent to you, and all you have to do is to put your signature. It is recommended that you carefully check the document before signing it. Some companies may require you to provide valid proof that you indeed have another coverage before they can approve the cancellation. If you’ve financed your car, the dealer needs the updated policy information because valid proof of insurance is required in the purchase contracts.

Credit history still matters

The use of credit information to determine approval and premium rate is still common, despite the fact that some states already started to ban such practice. Some (if not most) companies use the credit history to generate risk score. They believe that it strongly linked or correlated to the likelihood of the consumer reporting a claim. More likelihood of filing a claim is exactly the same with high-risk driver that usually also pays more expensive premium fee compared to “safe-driver” or “the preferred class.” The preferred consumers are those with stable credit card history as it suggests financial stability, meaning they are not likely to miss a payment. People of this category are safer consumers to insure compared to people with shaky credit history. Auto insurance companies do not like consumer who pays sporadically or changes accounts quite frequently.

There are some credit card issuers who offer free credit score checking, but in most cases, you need to pay for the service. Unlike credit score, risk score for insurance-related matters will not be available for you, but both probably indicate the same thing which is financial stability. If you are currently in the market to purchase auto insurance, and it turns out that you have quite unusual activity on your credit history within only certain time frame, you can wait until one month to allow the credit activity to go back to its usual condition. If you cannot keep the credit score stable, prepare yourself to pay more expensive premium fee.

3. Budgeting by installments is not always efficient.

Installments can pay almost all items, and consumers think that it is indeed the best way to budget the expense. When it comes to auto insurance, you can ask the company to divide the annual premium into a monthly basis, quarterly, or on six month. Please put in mind that dividing the annual premium will cost you “fractional premium.” You can consider this additional service fee to arrange the installment. It can be as cheap as $10 per payment; the more you break it down, the most fractional premium to pay.

Most companies will probably offer you to pay in installments since it makes more money for them. When you apply for insurance, it is wise to ask whether there is any additional charge for installments option, and then you can compare the difference. If the fractional premium is not very expensive, then perhaps it is worth it. Another big difference between upfront payment and installments is that certain companies will immediately cancel your coverage if you miss one payment; even worse, they can do it without notification. It is best to pay up front if you can; the entire process will be easier, and you can indeed save few dollars.

Every vehicle model and type has certain premium rate

Of course, you all know that sport cars need more expensive insurance policies than a van, but insurance companies will not tell you the exact numbers. In general, it is true that attractive, sporty, luxurious car with turbocharged engine will go very quickly on the road, and it increases the risk of accidents, but this is not always true considering the discounts for safety features, security features, mileage (especially when you drive it less), etc. Auto insurance companies have a specific system to know the premium for all car models you can buy, based on the system rating by ISO (Insurance Service Office). Every type of car is rated from 3 to 27; higher number means a higher premium. Insurance Service Office says that it will not release the rating system for publication because its clients are insurance companies.

You will not get the rating system from your insurer; you may not even find it anywhere at all. The best thing you can do when you want to purchase a new auto is to ask the insurance how much insurance premium you need to pay for a new car that you want to purchase. If you keep a good relationship with an independent agent, he/she should be able at least to predict the price based on raw calculation.

4. Filing claim increases your premium.

People are always interested to see insurance companies reduce premium fee to attract potential customers. It is indeed one of the best things customers get from the competition in the market, but your insurer can increase the price right away after you file your first claim. The industry standard is to increase premium fee up to 40% of the base rate after first-at-fault accident. With the help of an online car insurance calculator you get a base rate of $500, your premium increases by $200. Some companies have different rules, but there is always a big chance your premium will go up after the first-at-fault claim. Some insurers offer “first-accident forgiveness,” meaning your first actual claim will not affect the premium at all, but the variable and requirement for eligibility can be different from company to company. You should ask your insurer if such discount is available and how to qualify for it.

Healthy Weight Loss Diet Secret – Stay Away From These Diets

From bookstore shelves to spam emails, the world around us is arranged with different dieting solutions promising that they're the healthy weight loss diet that you've been waiting for. Whether or not you have actually purchased one of these books, it's pretty easy to see that the majority of them are too good to be true.

The majority of them are simply fads that will come and go because they'll allow for some immediate fat loss and then you either stop losing weight, quit altitude, or rebound and start gaining weight once more. Although they may appear in different forms and under different names, fad diets are made up of the same six concepts that are recycled over and over again.

The six fads to watch out for

Among the many fads that promise a healthy weight loss diet, there are six that always seem to weasel their way back into our lives every few years. They are as follows:

1. Eating Fat-Free – this diet promises that as long as you do not eat any fat, you can eat whatever you'd like. The idea is that as long as you're not eating any fat, you will not get fatter. In reality, though, the majority of the fat-free products that are currently for sale are jammed with sugar and other empty calories designed to replace the flavor of fat.

They do not provide much in terms of vitamins, minerals, or fiber, so it will only make you unhealthy and send your metabolism reeling until you finally rebound and gain weight again when you start eating normally once again.

2. 100-Calorie snack packs – virtually every brand of snack on the market today now has its tiny 100-calorie individually packaged version that is supposed to let you snack without the risk of gorging.

Although the concept seems to be a good one, these snacks are typically unhealthy, low in fiber, and not very filling, so that you will not feel satisfied by eating them. This means that you'll likely eat more than one bag, or you'll eat something else, negating the value of the snack pack's measured calories.

3. The calorie vacuum – this one says that if you simply eat an amazingly low number of calories, then all you have to do is sit back and watch the weight fall off. In actuality, this will only slow the metabolism, causing the body to go into "starvation mode", where you'll feel hungry, and you will not lose much weight, and when you do start eating again, your weight will skyrocket.

Even a brisk daily walk of 20 to 30 minutes can make an intense difference on a calorie-reduced diet. Any healthy weight loss diet must include some increased activity level.

4. Detoxing – this diet promises that you'll lose weight instantly by cleaning up your digestive system and removing the tremendous amounts of toxic sludge that has been building up inside you through your lifetime. In reality, the body is actually very good at removing its own toxins, as long as you eat a high fiber diet to ensure that you're regular.

5. Protein, protein, protein – as long as you're eating protein and removing carbs, then you can eat all the fat you want, according to this fad. Instead, it's a much healthier idea to balance the levels of protein, carbs, and fat in your diet.

Whenever possible, try leaner proteins such as chicken or fish, and eat lots of veggies. Whole grain carbs and dairy are great for you and should not be removed, or you risk your proper nutrition.

6. Snack Cake and Donut Diet – The idea here is that as long as you stay within your maximum calorie limit, it really does not matter what you eat. If you want to eat donuts and snack cakes all day, then you can, as long as you do not overdo your limit. Except for the fact that every day that you eat like this, your body will lose critical vitamins, minerals, and fiber, which can be detrimental to your health.

If you're serious about losing weight and skipping the fads, then download your free copy of the "Experts Guide to Understanding Weight Loss" and work with a healthy weight loss diet that skips the fads and uses facts instead.

Happiness Or Housework – Get Organized For Both!

If you are like most women with a family, you are still at work on your “free” time. Time off is not for rest or play, but for trudging up that steep hill of never-ending chores. Housework organization is necessary, but remember as Gretchen Rubin of The Happiness Project says, “The days are long but the years are short!”

How do we master the tricky balance of keeping our sanity while having a reasonably clean and organized home?

Delegate

Many working women, including “stay at home” Moms, still do more than their fair share of work. Think about this: if someone had to pay for that family maintenance work, the estimate runs upwards towards $100,000 yearly!

Want to see your time? Get some paper and divide the page into three columns. In the first column, list all of the weekly household tasks. In the next column, the approximate time it takes per week. In the third column, who’s doing it. Now add up everyone’s time, and get delegating!

Even young children can put clothes away, pick up after themselves and help with simple chores. My six year old granddaughter can run the vacuum through the high traffic areas. Encouraging kids in positive ways from a young age saves countless hours spent arguing later on! My Mother was always stressed over doing housework on her day off. I don’t blame her, but it didn’t help motivate me much!

Get Organized With The 4 B’s

Life Coach and author Martha Beck created a prioritizing tool called The 4 B’s: Bag It, Barter It, Better It and Batch It.

Bag It means ditching it!. If you’re dusting once a week, can you Bag It and do it twice monthly? Let go of what you can. People that truly love you don’t care about a little dust on your end-table.

Barter It means trading, including with money, to have someone else do it. Women often say they can’t afford a cleaning person, but regularly spend it on a casual dinner out. Feel guilty paying someone to do “your” work? Think of it as a priceless investment, giving precious time back to you and your family!

Better It means adding something pleasurable to something dreadful. Hate doing dishes? Better It by making a playlist that rocks your energy! Make it a game and count the songs it takes to empty the sink. “Better it” for your kids and Google “games to get your kids to do chores!”

Batch It means doing similar tasks all at once. Pick one hour for family “just do it” time. Shut down the electronics and don’t do anything else during that time. Make it fun, and set up rewards for everyone, including yourself. Rewards are powerful motivators and don’t have to be complex or expensive.

Organize In Baby Steps

Break big jobs into small steps and start with the smallest one. Give yourself permission to stop after completing the first step. Telling ourselves we only have to take one baby step relieves motivation-sapping mental stress, and we may end up inspired to keep going!

Little things add up. Stash natural cleaning wipes in the bathroom and wipe surfaces a few times a week after your bathroom routine. You’re already in there and it takes 60 seconds to wipe out a sink. When you walk through a room, pick up a few things. (See next.)

Get in the habit of putting things in one place, even if it’s just in piles. Assign specific areas for papers, mail, dirty clothes, coats and shoes. Even a little bit of organization saves huge amounts of time looking for lost items, reduces clutter, and makes cleaning more efficient; sorting one pile is easier than finding it all over the place on cleaning day.

Well begun is half done. (Mary Poppins had it right!) Pick one thing, and just get started! It’s never as painful a task as we think and it’s usually done before we know it. Find a balance, make it fun, get it done and go on to live your life!